Branded (1950) - Rotten Tomatoes


Branded (1950)




Critic Consensus: No consensus yet.

Branded Photos

Movie Info

Rancher Charles Bickford comes to believe that drifter Alan Ladd is his long-lost son. In truth, Ladd is a crook, in league with Brian Keith to con Bickford out of his fortune. Intending to go through with the scheme, Ladd has second thoughts when Bickford and his "mother" Selena Royle shower him with the familial affection that he has lacked all his life. Making Ladd even more uncomfortable is the presence of his "sister" Mona Freeman, whom he has grown to love in a manner that might be misconstrued were he really related to her. Fed up with his masquerade, Ladd confesses the hoax and sets about to find Bickford's real son-who turns out to be the foster son of bandit Keith! This psychological western plays much better than it reads. For reasons unknown, a clip of Branded showed up in the 1977 Burt Reynolds vehicle Hustle.

Watch it now


Alan Ladd
as Choya
Mona Freeman
as Ruth Lavery
Charles Bickford
as Mr. Lavery
Robert Keith
as T. Jefferson Leffingwell
Selena Royle
as Mrs. Lavery
Tom Tully
as Ransome
Edward Clark
as Dad Travis
Frank McCarroll
as Burly Man
Olan Soule
as Bank Clerk
View All

Critic Reviews for Branded

All Critics (5) | Top Critics (2)

Branded is a pleasing western that has a bit more plot and appeal than the average.

November 24, 2020 | Full Review…

There is something about the silken smoothness with which Mr. Ladd plays a poke that is vaguely and idly amusing.

March 25, 2006 | Full Review…

Ladd, seldom forfeiting a character for comic showboating and fancy style, is sold out by direction (Mate) that... loses his impenetrable face in the shade of ten-gallon hats, and takes little advantage of his quick, efficient movements.

November 24, 2020 | Full Review…

Wonderful Technicolor photography by Charles B. Lang, Jr.

March 26, 2009 | Rating: 3/5 | Full Review…

Alan Ladd's convincing steel-cold performance as a no-gooder who it turns out has a heart, makes this film crackle and pop.

June 7, 2007 | Rating: A- | Full Review…

Audience Reviews for Branded

There are no featured audience reviews yet. Click the link below to see what others say about Branded!

Branded Quotes

There are no approved quotes yet for this movie.

News & Features