The Associate (1996) - Rotten Tomatoes

The Associate1996

The Associate (1996)



Critic Consensus: No consensus yet.

The Associate Photos

Movie Info

In this comedy, a woman discovers that it's impossible to get ahead in business without a man to guide her -- so she invents one. Laurel (Whoopi Goldberg) is an expert financial analyst with a top Wall Street brokerage; however, she keeps getting passed over for raises and promotions, and she's convinced that no one at her firm takes her seriously because she's a black woman. Frustrated, Laurel and her loyal assistant Sally (Dianne Wiest) open a new firm, but Laurel discovers that her fears were based firmly in reality: male clients don't want to take financial advice from women, especially women of color. So Laurel invents a white man, Robert S. Cutty, to be the firm's top adviser. Speaking on Cutty's behalf, Laurel passes along the fictional man's advice, which her new clients find to be quite sound, and when they stop by to see him, he always manages to be out of the office (and why wouldn't a man so successful be busy?). The ruse seems to work, and soon Laurel's business is going great guns, but an increasingly large number of her clients want to see Cutty face to face, which won't be easy to pull off. However, with the help of a drag queen, Laurel tries to remake herself into Cutty for a night in order to keep her firm afloat. The Associate was based on a novel by author Jenaro Prieto.

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Tim Daly
as Frank
George Morfogen
as Plaza Manager
Zeljko Ivanek
as SEC Agent Thompkins
Bebe Neuwirth
as Camille Scott
Austin Pendleton
as Aesop Franklin
Lainie Kazan
as Cindy Mason
George Martin
as Walter Manchester
Kenny Kerr
as Charlie
Ken Kerr
as Charlie
Donald Trump
as Himself (uncredited)
Lee Wilkof
as Bissel
Jean De Baer
as loan officer
Louis Turenne
as Peabody Club Concierge
William Hill
as Detective Templeton
Colleen Camp
as Detective Jones
Darryl Edwards
as executive At Strip Club
Jerry Hardin
as Harley Mason
John Short
as Harley's Associate
Roy Gerson Orchestra
as Fallon Ball Band
Thomas Wagner
as Harley's Associate
Peter McRobbie
as Executive At Strip Club
Daryl Edwards
as Executive at Strip Club
Frederick Rolf
as Carl Bode
Lawrence Gilliard Jr.
as Plaza Bellhop Thomas
Liana Pai
as Plaza Concierge Charlotte
Robert Levin
as Door Slam Executive
Vincent Laresca
as Plaza Waiter Jose
Corrine Manning
as Fallon Ball Band
Arthur French
as Plaza Men's Room Attendant
Kathleen McClellan
as Frank's Girlfriend
Robert Levine
as Door Slam Executive
John Rothman
as Jogging Track Executive
Jonathan Freeman
as Hockey Game Executive
Socorro Santiago
as Syntonex Worker
Bernie McInerney
as Client at Cutty/Ayres
Judith Calder
as Audience Member
Ted Brunetti
as Fallon's Messenger
Baxter Harris
as Disgruntled Investor
Craig Braun
as Disgruntled Investor
Rex Robbins
as Investor At 21 Club
Ira Wheeler
as Investor At 21 Club
Boris McGiver
as Plaza Reporter
Billy Jaye
as Plaza Reporter
Ginny Yang
as Funeral Reporter
Joel Blake
as Poker Player
Alberto Alejandrino
as Maître D' At Peabody Club
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Critic Reviews for The Associate

All Critics (18) | Top Critics (9)

An uninspired recycling of the Tootsie formula.

January 1, 2000 | Rating: 2/4 | Full Review…

If you were expecting Mrs. Doubtfire in reverse, invest your interest elsewhere.

January 1, 2000 | Rating: 2/4
Top Critic

Goldberg's unconvincing makeup looks like a cheap latex Halloween mask of a cross between Marlon Brando and the guy on the Quaker Oats box.

September 11, 2005 | Rating: 1.5/4 | Full Review…

The farce promised by "The Associate" disappoints, but Goldberg and Wiest's sister act is surprisingly affirming.

June 20, 2002 | Rating: 2.5/4

Audience Reviews for The Associate


Dianne Wiest and Whoopi make this movie funny. I have been watching this movie for over a decade.

Sunil Jawahir
Sunil Jawahir

Super Reviewer


Whoopie is fantabulous... She totally bamboozles here.

Leigh Ryan
Leigh Ryan

Super Reviewer

i only roughly remember this one, i think it was decent but i dont care for whoopi much

danny d
danny d

Super Reviewer

The Associate Quotes

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