For the life of me, I can't even remember why I ever saw this in the first place, especially since I'm not big on this sort of thing to begin with. This is a typical rom com that offers nothing really new, and is just one of a countless number of films that rehashes cliches, predictability, and fleeting entertainment. The set up is that we get a woman journalist stuck writing a fluffy advice column who thinks she can write an article about the ways women alienate and drive away the men they love. She sets out to prove this by winning over then losing the heart of a man in a mere ten days. Meanwhile, we get a businessman competing for an account who tells his boss he's the man for the job because he can understand what makes the fairer sex tick, and sets out to prove this by winning over a lady's heart in less than two weeks. As you'd expect, these two people cross paths and target one another for their perspective projects...and the results end up going in a completely surprise free direction. The thing is, I think the initial premise, while flawed, is actually kind of interesting, and in the hands of talented writers and directors, could be done extremely well. Woody Allen (for example) could probably have knocked this out of the park. Unfortunately that doesn't happen, and the result is just typical generic crap. There's some laughs, but ultimately this is dull, not that funny, and rather forgettable. It sucks that they also got talented people to cash in and squander their abilities, but, considering my knowledge of film, I probably shouldn't be all that shocked. If you have a thing for mediocre rom coms you'll probably like it. If not, I'd stick with something else.